International Magazine GQ Redesign

The main focus of this redesign assignment will be 'design in sequence', based on the magazine's structure - departments, sections, features, sections... stomped together as a coherent entity. The result should be a branding through proper visual vocabulary and advanced design techniques - fonts, typography, imagery, color, grid, layout composition... to connect with audiences in the Chinese market. As opposed to an entirely new agency, a redesign is an "update" to the current version, with a clear strategy in mind, assessing and identifying what should stay and go ahead before making changes.