野生领土户外露营品牌丨探索从未如此

项目丨PROJECT

野生领土露营品牌/2022.10.09

服务丨SERVICE

品牌定位 / 品牌视觉 / VI视觉

指导丨GUIDANCE

召物少年

项目背景

￣

随着疫情的继续蔓延,不间断的定点爆发,人们在选择旅游的时候便会产生更高的选择成本,同时也有越来越多的人选择了露营这种新的短途旅行方式.,露营文化正热的当下我们也看到他背后所具有的个性化,社交,便捷等属性,大量的青年用户群体为近几年冷淡的文化旅游行业注入一阵强心剂。

当下露营文化发展离不开青年群体的文化, 野生领土露营品牌作为一家主打线下营地和自主研发设计的户外装备为青年群体提供了个性,便捷的出行体验,并结合新社交的方式帮助年轻人建立连接。

以自然环境+新生活的商业逻辑在城市周边为用户提供逃离城市短暂休憩的服务,提出现代工作的高压与自然轻松的生活成为极致反差,在这里”探索从未如此 “的口号,为年轻群体创造了更多生活可能性。

As the epidemic continues to spread, with uninterrupted outbreaks, people are choosing to travel at a higher cost of choice, and more and more people are choosing camping as a new way to travel short distances. The camping culture is hot at the moment we also see the personalized, social and convenient attributes behind it, and a large number of young users inject a booster into the cultural tourism industry which has been lukewarm in recent years.

The development of camping culture is inseparable from the culture of youth groups, and the Wild Territory camping brand, as an offline camp and independently developed and designed outdoor equipment, provides a personalized and convenient travel experience for youth groups, and helps young people to establish connections by combining the new social approach.

The business logic of natural environment + new life provides users with the service of escaping from the city for a short break around the city, proposing that the high pressure of modern work and the natural and relaxed life become the ultimate contrast, where the slogan "Exploration has never been like this" creates more life possibilities for the young group.