SUBZERO

项目丨PROJECT

SUBZERO全案设计/2022.10.30

服务丨SERVICE

品牌定位 / 品牌视觉 / VI视觉

主案设计丨会飞的陈仙子

时间丨2022.10.30

项目背景

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SUBZERO”是专门为年轻女性定制的首饰品牌，“SUBZERO”意为“零下”，零下是水结成冰的温度，而冰有纯洁、无暇之意。品牌以“永恒之美”为理念，与冰封的永恒之美相呼应，以追求永恒之美为目的，打造能体现女性永恒之美的首饰。

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SUBZERO "is a jewelry brand specially designed for young women." SUBZERO "means" below zero ", which is the temperature at which water turns into ice, while ice means pure and flawless. With the concept of "eternal beauty", the brand echoes the eternal beauty of ice, and aims to pursue the eternal beauty to create jewelry that can reflect the eternal beauty of women.