考拉丢丢果茶包装设计

BACKGROUND & SOLUTION

Koala Diudiu is a fresh fruit coffee brand from Yunnan, China. It has two product lines: fruit tea and coffee. The logo image is a koala holding a cup, which is cleverly combined using positive and negative space.

Koala Diudiu always focuses on picking fresh fruits for product processing, and is extremely strict in product development. Therefore, when designing the fruit tea packaging for them, just like picking fruits in a fruit pile, we abstracted various fruits to the extreme and represented each fruit in a circular way. Based on this idea, six fruit teas including fresh orange tea/fresh bar tea/fresh peach tea/fresh lemon tea/fresh grapefruit tea were designed.

考拉丢丢是来自于中国云南的新鲜果咖品牌，旗下拥有果茶与咖啡两条产品线。logo形象是一只手捧杯子的考拉，利用正负空间巧妙结合在一起。

考拉丢丢始终专注采摘新鲜的水果进行产品加工，对产品研发方面极致严苛。因此在为他们设计果茶包装时，就像在水果堆中挑选水果一样，我们将各种水果极致抽象化，用圆形的方式来表示一颗颗水果。以此思路设计了鲜橙茶/鲜芭茶/鲜桃茶/鲜柠茶/鲜柚茶等六款果茶。