LATER BURGER 晚点麦堡 汉堡品牌设计

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LATER BURGER晚点麦堡

晚点旗下汉堡品牌

主打和牛汉堡，辅以软壳蟹、鸡腿肉、银鳕鱼等汉堡，搭配炸鸡等小食，附带精酿啤酒及各类软饮。

品牌采用主副品牌策略, 设计风格与主品牌LATER保持一致性。

The main Wagyu burger, supplemented by soft shell crab, chicken thigh, cod and other burgers, with fried chicken and other snacks, with craft beer and various soft drinks.

The brand adopts the main and sub-brand strategy, and the design style is consistent with the main brand later.

The brand symbol is based on the image of melting burger cheese, and the logo is drawn with minimalist lines. The font is consistent with the style of the main brand, which complements the brand value and

consolidates the impression of the main brand among consumers.