Apexlife®日本潮牌服饰品牌形象设计

Apexlife®日本潮牌服饰品牌形象设计

Industry : 电商/销售

Company : アペックスライフ株式会社

Service : 海外消费受众/用户 针对20—40岁日本人

Idea : 品牌创意源自Apex顶点的概念，结合品牌定位，将山顶，人，服装，日本富士山等轮廓融合字母A通过异形几何元素重构，形成独特的视觉创意。同时品牌以黑白灰三种无色彩作为主色调，将理想设计与个人表达相结合，传递不被符号化定义的潮流艺术精神。

The brand creativity originates from the concept of Apex Vertex, and combines the brand positioning to fuse the contours of mountaintops, people, clothing, and Mount Fuji in Japan with the letter A, forming a unique visual creativity through the reconstruction of irregular geometric elements. At the same time, the brand combines ideal design with personal expression using three colorless colors of black, white, and gray as the main colors, conveying the trend art spirit that is not defined by symbols.

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Designer：荒誕想象实验室/桐原亮司的幽灵（原创设计）