深蓝 · Deep blue

Brand team / 品牌团队：

品牌指导：Francesc 高书妮

视觉主笔：Kobe 谭智聪

文案：Crystal 李琳琳

“ 你好，我是深蓝，很开心和大家见面 ”

这是一款由“ 冰山理论 ”出发的品牌指向，1895年，心理学家弗洛伊德与布罗伊尔合作发表《歇斯底里研究》，提出了著名的“冰山理论”。弗洛伊德认为，一个人的人格就像海面上的冰山一样，露出来的仅仅只是一部分，是有意识的部分；剩下的绝大部分是处于无意识的，而这绝大部分在某种程度上决定着人的情绪、行为和发展。

在海平面一下的冰川，往往最容易被人们所忽视。就像在目前的社会里，种种现实因素也会像雾霾一样充斥着人们内心最深处的情绪。

这次会有两次品牌视角，“天空”和“海底”。如果我们从天空往下看，我们只能看到冰山。如果我们从海底往上看，我们就能看到海底以下的冰川。分别代表“面具”与“内心”，到底冰山是面具还是内心，我们不作确切的答案，因为答案在你们自己身上，你说呢。

“ 我有我深邃的眼光，在海平面以下 ”

"Hello, I'm Dark Blue, nice to meet you."

This is a brand pointing from the "iceberg theory". In 1895, psychologist Freud and Broyle published "Hysteria Research" in cooperation, and put forward the famous "iceberg theory". For Freud, a person's personality is like an iceberg on the surface of the sea, showing only part of it, the conscious part; Most of the rest is unconscious, and most of this determines, to some extent, one's emotions, behavior and development.

The glaciers below sea level are often the most overlooked. Just like in the current society, various realistic factors will fill people's innermost emotions like the haze.

This time there will be two brand perspectives, "Sky" and "under the sea". If we look down from the sky, we can only see icebergs. If we look up from the bottom of the sea, we can see the glaciers below. They stand for "mask" and "heart" respectively. We don't know whether the iceberg is the mask or the heart, because the answer lies in you, don't you think?

"I have my deep vision, below sea level"