小葡加气葡萄配制酒包装设计提案

产品背景 Knife layout display

小葡加气葡萄配制酒,是属于当下受年轻人群体欢迎且常见的一种配制酒类—气泡酒潮流饮品。通过对受众人群的定位和品牌产品特质的分析总结，决定以几何化，抽象化，线条化，搭配与产品原料的水果色及辅助色作为视觉呈现效果。

在视觉效果上，对产品的设计打破了传统及市面上大多数相似产品的视觉包装设计，以具有创新，抽象，联想，有趣，新颖等有趣的呈现效果。适用于线上线下销售及成列形式。

整体设计上运用了线条的抽象形态，视觉上呈现了线成面的律动感，色彩上运用了产品主要原材料 —— 葡萄（青绿色）及辅助色汽泡蓝，神秘灰等。

产品包装整体呈现年轻化，个性化，多元化的特质。

冷色调色彩不代表格格不入，而是对传统的创新，独特的个性，简单而又不简约的生活方式，以及不退让的坚持和理解与包容的生活态度。

Small aerated grape blended wine is a popular and popular beverage with young people at present, which is a kind of blended sparkling wine. Through the positioning of the audience and the analysis and summary of the characteristics of brand products, it is decided to take geometric, abstract, linear, matching with the fruit color and auxiliary color of product raw materials as the visual presentation effect.

In terms of visual effect, the design of the product breaks the traditional and visual packaging design of most similar

products on the market, with innovative, abstract, associative, interesting, novel and other interesting presentation effects. Applicable to online and offline sales and column form.

The abstract form of lines is used in the overall design, which visually presents the rhythm of lines and surfaces. The main raw materials of the product-grapes (turquoise) and auxiliary colors, such as bubble blue and mysterious gray, are used in color.

The overall packaging of products is characterized by youthfulness, individuation and diversification.

Cool colors don't mean being out of place, but the traditional innovation, unique personality, simple but not simplelifestyle, and unyielding persistence and understanding and inclusive attitude towards life.