杏仙堂 | 传统中式凉茶的新形式

项目丨PROJECT

杏仙堂 | 中式凉茶品牌 | 2022.07.03

服务丨SERVICE

标志设计/品牌策划/品牌视觉

品牌视觉：kk

文案策划：kk

杏仙堂是由两位热衷于中式凉茶的年轻人创立的品牌，不同于其他养生凉茶作为新生代年轻人，杏仙堂在品牌视觉层面与其他同类品牌拉开差异。打破传统中式凉茶的思维，把中式和像素结合起来，使具有强烈的视觉冲击感。像素化的中药元素增强了品牌记忆点，让杏仙堂凉茶能够在众多凉茶品牌中脱颖而出

Xing Xiantang is a brand founded by two young people who are keen on Chinese herbal tea, which is different from other health-preserving herbal tea As a new generation of young people, Xingxiantang is different from other similar brands in brand vision. break The thinking of traditional Chinese herbal tea combines Chinese style and pixel to make it have a strong sense of visual impact. like The plain traditional Chinese medicine element enhances the brandmemory point and makes Xingxiantang herbal tea stand out among many herbal tea brands