ROUJI × 落落 | 唤醒肌肤追求更好的生活品质

项目 | PROJECT

ROUJI / 2022.08

服务 | SERVICE

标志设计/ VIS识别/产品包装

团队 | TEAM

OTTG BRAND DESIGN

项目背景

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ROUJI以“追求更美好生活品质质”的品牌理念为全球女性专研肌肤科学。摒弃繁杂的成分及护肤步骤，倡导自然健健康温和的护肤理念，回归肌肤本质。创研自然原生之美，让女性朋友们感受大自然护肤的魅力与美感。正所谓人心，所谓真情，不过是虚幻的东西。 好在睿智的姑娘们坚持守护着自己肌肤的青春，给了她们随时诞生的勇气。美丽不是必需品，美丽的标准因人而异，但可以肯定的是，这个世界会给美丽的事物更多的好感，所以你决定要美丽。回归本质和简单，从品牌架构的角度出发思考品牌设计，色彩上选择绿灰搭配，给人感觉回归自然，但是又非常简约，高级。

With the brand concept of "pursuing a better quality of life", rouji specializes in skin science for women around the world. Abandon complicated ingredients and skin care steps, advocate the concept of natural, healthy and gentle skin care, and return to the essence of skin. Create and research the natural beauty, let female friends feel the charm and beauty of natural skin care. As the so-called human heart, the so-called true feelings are nothing but illusory things. Fortunately, wise girls insist on guarding the youth of their skin, giving them the courage to be born at any time. Beauty is not a necessity, the standard of beauty varies from person to person, but for sure, the world will give more favors to beautiful things, so you decide to be beautiful. Returning to the essence and simplicity, thinking about brand design from the perspective of brand architecture, choosing green and gray color matching, it gives people the feeling of returning to nature, but it is very simple and advanced.