BRAND PROPOSAL | 集禾寿司品牌

项目 | 集禾寿司品牌

PROJECT | JIHE SUSHI BRAND

服务 | 标志设计 / 延展设计

SERVICE | LOGO DESIGN / EXTENSION DESIGN

设计师 | 沐笙musheng

DESIGNER | MUSHENG

项目背景

集禾是一家开在繁华地区的日式寿司店,主打寿司以及日料为主，是一家老牌的日本寿司料理店。其寿司制法独特，酱料鲜美，引进日本原产的糯米做成饭团，配上新鲜蔬菜和三文鱼，希望能在寿司界闯出一番天地。

在LOGO以及品牌上想要寻求差异化，最好能做出自己的品牌特色,追求高端、年轻、有风格。

集禾面对的是中高等消费水平的客户，希望能保持高端，大气的同时，结合日本特有文化去吸引消费者，营造一个有意境、有品味 有格调的高档寿司餐厅。

Jihe is a Japanese sushi restaurant opened in the bustling area, sushi is the sign of the shop.Its sushi making method is unique, and the sauce is delicious. It introduces glutinous rice from Japan to make rice balls, together with fresh vegetables and salmon, hoping to make a breakthrough all over the world.

It wants to seek differentiation in the logo and brand, and it is best to make their own brand characteristics which pursues high-end and young style.

Jihe is facing customers with medium and high consumption levels. It hopes to maintain high-end and atmosphere while combining with the unique culture of Japan to attract consumers and create a high-end sushi restaurant with artistic conception, taste and style.