文善咖啡品牌设计｜包装设计 Wenshan Coffee

项目名称 I 文善咖啡 Wenshan Coffee

项目地址 I 成都&宜宾

服务时间 I 22.04

品牌梳理 I 品牌VI识别 I 品牌物料 I 包装设计

文善咖啡是成都文善书院的一个咖啡品牌项目，地址位于大邑和宜宾三江口。整体风格上要求有趣慵懒一点，但不能过于“放松”，抑或者单纯的趣味性。遂即标志就从本身出发，“文”字造型做瘫状态，一种有趣的都市慵懒风。一撇的图形也来自“文”，整体统一性也加强不少。

Wenshan Coffee is a coffee brand project of Chengdu Wenshan Academy, located at the Sanjiangkou of Dayi and Yibin. The overall style requires a little bit of fun and laziness, but not too "relaxed" or simply fun. Then the logo starts from itself, and the shape of the word "Wen" is paralyzed, an interesting urban lazy style. The graphic of the first stroke also comes from "Wen", and the overall unity is also strengthened a lot.

Ps，接下来会好好更新。

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