有故食湘菜品牌构建
长沙/平面设计师/3年前/3561浏览
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有故食湘菜品牌构建
起源:
来自湖南长寿村的好食材
从“长寿村”理念出发表达消费者内心最原始的渴望
寻找“长寿”文化母体,撬动消费者内心需求
表达:
年轻“寿”文化
用现代的手法表达,长寿村的理念
长寿村里有人家·长寿村里山外山
slogan:
湖南村里菜·道道有故事
origin:
Good ingredients from Changshou Village, Hunan
Expressing the most primitive desires of consumers from the concept of "longevity village"
Looking for the "longevity" cultural matrix, leveraging the inner needs of consumers
Express:
Young "longevity" culture
Expressed in a modern way, the concept of Longevity Village
There are people in Changshou Village·There are mountains in Changshou Village
slogan:
Hunan Village Cuisine and Dao Dao have a story
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