商业街VI品牌升级全案设计

随着疫情将人们的生活方式重组，社区新零售迎来爆发性增长，另一方面国民的审美觉醒，也在悄悄逼着品牌越做越美。所有的行业都值得用更美的方式去重塑。

海伦时光商业街坐落于广西钦州，定位于精品特色、时尚年轻的社区商业，塑造视觉简洁、包容性强、具备超级符号化和整体性高的品牌形象。打破同质化，打造与消费者同频，更具差异性的VI设计、品牌定位、品牌内容包装的产品，通过品牌升级，提升品质，与头部品牌在市场上共舞。

As the epidemic reorganizes people's way of life, new social retail ushers in the outbreak and growth. On the other hand, the national aesthetic awakening is quietly forcing brands to become more and more beautiful. All industries deserve to be reshaped in a more beautiful way.

Hailun time business street is located in Qinzhou, Guangxi. It is positioned as a fashionable and young community business with boutique characteristics, creating a brand image with simple vision, strong inclusiveness, super symbolization and high integrity.

Break the homogenization, create VI design, brand positioning, brand content packaging products with the same frequency as consumers and more differences, and dance with head brands in the market.