RAS咖啡包装设计

RAS咖啡包装设计

Year：2022

Creative idea：烂番茄

Graphic Design：烂番茄

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RAS是聚焦于年轻人品牌的新式咖啡，区别于以往咖啡。主打浓缩咖啡和浓香型咖啡，通过科学的配比使其更

营养更健康。本产品区分去常规咖啡的品牌色，主视觉相依简单轻松活泼的方式促进年轻人社交快乐，忘记烦

恼，唤醒受众人群对于生活的渴望，精神满满的备战每一天

Design description RAS is a new type of coffee focusing on young people's brands, which is different from

previous coffee. The main products are espresso and Luzhou flavor coffee, whichare made more convenient through

scientific matchingNutrition is healthier. This product distinguishes the brand color of conventional coffee. The main

vision depends on a simple, relaxed and lively way to promote the social happiness of young people and forget

boredomAnnoyance awakens the audience's desire for life and prepares them for every day