有氧市集 × 蜡笔小鑫 | 天生我菜必有用

菜怎么了？大家好，我们大家都是菜，是卷心菜！

服务：品牌策划、品牌形象识别

品牌：有氧市集

策划：蜡笔小鑫

设计：蜡笔小鑫

从乡村到城市，从田地到餐桌，从四季的变化到一日三餐的循环，菜市场都是我们日常生活的朋友。一提到菜市场，脑海中我们会浮现出那种烟火气息，叫卖声以及琳琅满目的商品。

说到菜市场，我们也会觉得脏、乱、丑，但那里却也是充满了生活的朝气。基于此，本次设计围绕着菜市场的各种商品，从农田、到市场、到餐桌，用概念化的方式对菜市场进行像素概念的呈现，来一次关于菜市场生活气息的灵感碰撞，穿达烟火气、年轻化、古灵精怪的氛围。

From the countryside to the city, from the field to the table, from the changes of the four seasons to the cycle of three meals a day, the vegetable market is our friends in daily life. When we mention the food market, we will think of the smell of fireworks, the sound of Hawking and a wide range of goods.

Speaking of the vegetable market, we also feel dirty, messy and ugly, but it is also full of vitality of life. Based on this, this design focuses on all kinds of commodities in the vegetable market, from farmland, to the market, to the dining table, and presents the pixel concept of the vegetable market in a conceptual way, so as to have an inspiration collision about the flavor of life in the vegetable market, and reach a smoke, youth, and ancient and strange atmosphere.

本作品由蜡笔小鑫原创出品，部分文案来自于网络，感谢站酷提供展示平台！