原始雨林古树茶

*原始雨林古树茶*

在包装视觉呈现上,采用了纵横交错的纹样表现古树的年轮、叶的脉络,让饮茶者能直观联想到原始雨林古树,进而想象到古树茶的天然品质以及醇正口感。整体采用相对简约的设计,在包装外盒结构上设计了撕拉开盒方式，在逐步撕开包装的过程中,给饮茶者以“曲径幽处古树深”的暗喻,增加了饮茶者与产品互动的仪式感。

*Primitive Rainforest Ancient Tree Tea*

In the visual presentation of the packaging, the criss-cross patterns are used to express the growthrings and leaf veins of the ancient trees, so that tea drinkers can intuitively associate with the ancienttrees of the primitive rainforest, and then imagine the natural quality and mellow taste of ancient treetea. In order to reflect the essence of the product's return to the original and the natural environment,a relatively simple design is adopted as a whole, and a looming bronzing process is used on the toplogo.Unify design and product characteristics.