咖啡品牌设计-NICE COFFEE

NICE COFFEE · 北京 · 2022

品牌类型 · 咖啡餐饮

NICE COFFEE是由三名创始人创办的咖啡品牌，主营是线下咖啡店，同时售卖咖啡产品以及衍生品。

NICE COFFEE的品牌立意点是“亲切的咖啡文化”，比起市面上的网红咖啡店容易产生的距离感或者连锁咖啡店容易产生的快餐焦虑感，NICE COFFEE希望通过自然舒适的店面装修以及品牌设计，让咖啡文化能被更多人接受。

NICE COFFEE is a coffee brand founded by three founders, focusing on offline coffee shops and selling coffee products and derivatives.

NICE COFFEE's brand focuses on "friendly coffee culture". Compared with the sense of distance easily caused by Internet celebrities or the anxiety of fast food easily caused by chain coffee shops, NICE COFFEE hopes to make coffee culture more accepted by more people through natural and comfortable store decoration and brand design.