Ⓝ ON HEAD #上头酒场% | CONTAINER DESIGN

Obtaining information from communication, the brand style the owner hopes is the young trend attribute of cyberpunk, and at the same time grasps the two points of "slightly drunk" and "easy" in terms of consumer insight. take away. In this way, the core of our thinking about the brand is "confrontation". The cyberpunk culture itself is the confrontation between the upper and lower classes, the confrontation between the dilapidated and high-tech, and the confrontation between the emotions of the apocalypse and human development. We feel that: using a tea takeaway cup with a cup of alcoholic beverages is also a kind of personality and confrontation, and at the same time a little drunk can also be happy.