ye枼｜生活方式品牌-盛放生活趣味

日常生活所用之物，能反映生活的状态。以此为出发点，我们寻找到以文字「枼ye」为整个概念的载体。以文字组合的方式，规划各种系列的日常用品，以此作为生活状态的载体；在视觉上，同步延展以左右组合的视觉体系，统一整体的概念与视觉。

「枼」同草木的叶子，也有薄木片的意思。可以是盛放晨早露水的叶芽，也可以是盛放生活碎片的日常用品。「枼」生活方式品牌以日常物件作为载体，品尝日常当中的趣味，盛放每一个惊喜与快乐的片刻。

The things used in daily life can reflect the state of life. Taking this as a starting point, we found the carrier of the whole concept with the word "ye". In the form of text combination, various series of daily necessities are planned as the carrier of living conditions; visually, the visual system of left and right combination is simultaneously extended to unify the overall concept and vision.

"ye", the same as the leaves of grass and trees, also means thin wood chips. It can be a leaf bud that holds the morning dew, or it can be a daily necessities that hold the debris of life. The "ye" lifestyle brand uses everyday objects as a carrier to taste the fun in everyday life and to show every moment of surprise and happiness.

Client：ye枼｜生活方式品牌

Creative Team：智能对象Outwit Design

Date: 2022

Design:黄君成

Presentation：梁楚豪、卢颂贤