包装 | 良食记药食系列包装 | 包装设计

药食，取药物之性，用食物之味。“药以祛之，食以随之”，《黄帝内经》如是说。世间万物，皆具四性五味，将之糅合于盘中，即为药食。

1965年，良食记诞生于马来西亚槟城，取“良方谨制，食之尚道”之意。他们不忘初心，抱朴守拙，把补方写成了故事，把食物吟成了诗，在过去的57年里，已将数十种天然草药制成精美点心。我们采用书型盒与腰封设计将封面上的起源故事从纸雕中透出，当盒子被打开，一本东方药食传奇也将呈现在眼前。它们穿越古今，联系东西，在漫长的东方历史长河中，窥探岁月的斑驳肌理，寻觅文明的失落光辉，终将缔造一座属于全世界的药食王国。

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In 1965, Good Taste was born in Penang, Malaysia. It means “more attentive prescriptions, more supeior diet." They have been staying true to their original aspiration, written the prescriptions into stories and chanted the food into poems. Over the past 57 years, they have turned dozens of natural herbs into exquisite snacks. We use the book box and belly band design to reveal the origin story on the cover from the paper carving. When the box is opened, a tale of Oriental tonic food will be presented to you. They traverse ancient and modern times, and connect the east and the west. In the long history of the east, they explored the motty texture of the years, sought the lost glory of civilization, and will finally build a kingdom of tonic food for the world.

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策划 Planning | 鹑尾

设计 Design | 杜松、辰山、Dragon、鹑尾

插画 Illustration | 郭猫儿、王小明、鹑尾

建模 Modeling | 鹑尾

页面 Page | 杜松、Yolo

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