#WOW！沃夫狗粮包装品牌设计

项目|PROJECT

WOOF 沃夫

服务|SERVICE

狗粮包装/品牌视觉/品牌设计

项目背景

爱吃是每一个狗狗的天性，品牌标识由一个贪吃的表情构成，根据狗狗（柯基）特征进行了IP头像以及一系列的趣味插画设计。

每只狗狗都逃脱不了食物的诱惑，再酷、再萌的狗狗都会在食物的诱惑下破防。

品牌标识上，采用了一个贪吃的狗狗表情，独特的贪吃嘴造型是它最大的亮点，在平面部分插画，选择了一种比较简练，写实的风格，主要灵感是“自拍”，配色方面，选取了色彩比较亮丽、年轻的色调，想结合更多的潮酷因素来迎合当下人们的审美趋势。

Love to eat is the nature of every dog. The brand logo is composed of a greedy expression. According to the characteristics of the dog, the IP head picture and a series of interesting illustrations are designed. Every dog cannot escape the temptation of food. Again cool, again cute, in the temptation of food will be broken.

Brand identity, using a greedy dog expression, unique greedy mouth modelling is its biggest bright spot, in the flat part of the illustration, chose a more concise, realistic style, the main inspiration is to "take", color matching, using the tone color is more bright beautiful, young, want to combine more wet and cool factor to cater to the present people's aesthetic trend.