Playee丨玩野 营地文化平台 品牌全案 X 蓝色药剂

项目丨PROJECT

—Playee丨玩野 营地文化平台

—自然 /体验 /氛围

—Nature/Experience/Atmosphere

拥抱另一种生活，从城市的从快节奏生活中逃离，对自然野趣的追求使人类向往野外。

我们的祖先曾经在荒原上追逐巨大的猛犸象，曾经跟刃齿虎对峙，曾经听着山洞外的雷声瑟瑟发抖。

而我们现在住在钢筋水泥的丛林里，往往想唤起DNA里那一丝丝对远古生活的回忆。

现在你直接就有重归野性的机会。

玩野playee是给喜欢营地文化的年轻人一个交流平台，无论是露营装备，还是营地活动，你在这里能找到志同道合的伙伴一起玩野。

Embrace another kind of life, escape from the fast-paced life of the city, and the pursuit of natural wilderness makes people yearn for the wild.

Our ancestors once chased giant mammoths on the wasteland, confronted the blade toothed tiger, and listened to the thunder outside the cave.

Now we live in the jungle of steel and concrete, and often want to recall the memories of ancient life in DNA.

Now you have a direct chance to return to the wild.

Playee is a communication platform for young people who like the camp culture. Whether it's camping equipment or camp activities, you can find like-minded partners here to play with.

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