易美纤品牌视觉升级设计

易美纤原名槃之坊，是一家致力于帮助年轻女性恢复和保持美好身材的康复中心。由于品牌方觉得之前品牌名称过于中式，会让客户误解，因而有了这次的品牌升级。

根据沟通，提取了品牌方的几个需求点：年轻化、易识别（能知道这是做什么的）、有涵义易理解

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According to the communication, several demand points of the brand side are extracted: younger, easy to identify (can you know what it does), meaningful and easy to understand