矢量风x瑞宝屋丨国潮点心，中式糕点

项目丨PROJECT

瑞宝屋/RUNBAO HOUSE/2022.08.10

服务丨SERVICE

品牌设计/品牌视觉/产品包装

项目背景

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瑞宝屋是一家制作中式传统糕点的公司。

以“传统中式特色食品”为市场定位，在创新的同时保留中式糕点独一无二的口感和文化内涵，为了将糕点送入年轻人的日常生活，将产品重新设计和定位，专攻休闲零食、下午茶加餐领域，小巧、精致且易食的糕点顺应了年轻人精致消费的趋势。紧紧把握以潮酷为核心的国潮之风这一风向，从品牌定位到门店包装设计，力求以一种更加年轻化的面貌与年轻消费者互动交流。

Ruibao House is a company that makes traditional Chinese cakes.

Taking the "traditional Chinese characteristic food" as the market positioning, while maintaining the unique taste and cultural connotation of Chinese pastries, in order to bring pastries into the daily life of young people, the product is redesigned and positioned, specializing in the field of leisure snacks and afternoon tea. The small, delicate and easy to eat pastries conform to the trend of refined consumption of young people. We will firmly grasp the trend of national fashion with chaoku as the core, from brand positioning to store packaging design, and strive to interact with young consumers with a younger look.

品牌理念

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国潮点心，文化传承;

中式糕点，古法新作;