603 礼盒设计

603 Tau Sar Piah is a family-owned bakery for over 20 years in Singapore, cherished for its traditional pastries like Tau Sar Piah and delicate sweet treats. With each bite, they offer you a taste of heritage, lovingly handmade. In order to cater to the aesthetics of the younger generation, we have designed a packaging design for 603 Tau Sar Piah that is full of joy and happiness.

603 Tau Sar Piah 是新加坡世代相传超过20年，仍坚持爱心与手工制作的家族饼铺。为了迎合年轻一代的美感，我们为603 Tau Sar Piah设计了一个喜感满满，并结合现代美学的全新包装设计。

A gift box that suits all types of Chinese festive occasions.

Every Chinese festive occasion requires a joyful and jubilant atmosphere, the box is designed in red to reflect the happiness and joy, and gathered every single happy and good intention Chinese elements in the design, which is formed by the circle shapes like Tau Sar Piah. To achieve the gift box’s purpose of celebrating all kinds of Chinese festive celebrations, we created different sticker labels to decorate the gift box without changing the entire box design.

华人节庆着重在热闹的氛围及雀跃感，新的包装运用了红彤彤的欢庆色彩，搭配603豆沙饼圆滚滚的概念，以几何图形的形式去衍生和描绘一系列华人好意头的吉祥象征物品为主视觉设计。包装设计的小巧思包括了4个主要的节庆的贴纸：结婚，新年，中秋节，满月之喜，粘贴在盒子的右上角处就可以在全年作为不同专属节日的礼盒使用。

Client | 603 Tau Sar Piah

Packaging Design | Epikinono Studio

Product Photography | Daniel Ooi