美陈兔年ip商场圣诞新年春节商业美陈-遇兔呈祥

CREATIVE SOURCE

创意来源:《清明上河图》

《清明上河图》记录了北宋时期汴京人民的生活面貌，满卷人间烟火气，直抵人心。我们基于《清明上河图》，结合春节的生肖形象-兔子，塑造出新时代的生活画卷和喜气满满的春节气氛。

The "Oingming Shanghetu" records the life of people in Bianjing during the Northern Song Dynasty,which is full of human smoke and fire, and is straight to the heart. Based on "Qing ming Shanghe Tu", we combined with the Chinese zodiac image of Chinese New Yearrabbit, to create anewera of life and a joyful atmosphere of Chinese New Year.