云棉坊|汉服服装品牌视觉提案

客户 | 云棉坊

行业类别 | 汉服服装品牌

设计项目 | LOGO / 字体 / 包装 / 整体视觉形象

创意团队 | 东方设计艺术生产事务所

时间 | 2022

Client | CLOUD COTTON SQUARE

Category | Hanfu clothing brand

Design Project | LOGO / Font / Packaging / Overall Visual Image

Creative Team | Oriental Design Art Production Office

Time | 2022

项目背景

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中国的汉服历经数千年的发展，对现代服装设计有重要影响。现代服装设计在设计师不断尝试和创新中发展，在东方风、中国潮的引领下，设计师将设计眼光投向传统汉服的刺绣元素。文章先陈述传统汉服刺绣的特点，之后再研究刺绣元素应用于现代服装设计的策略，以突破刺绣在传统汉服中的运用定式，使传统工艺与现代工艺结合，在继承传统刺绣特色的基础上创新现代服装设计，以体现现代服装的文化内涵。

After thousands of years of development, Chinese Hanfu has an important influence on modern clothing design. Modern fashion design develops in the constant experimentation and innovation of designers. Under the guidance of oriental and Chinese trends, designers turn their design vision to the embroidery elements of traditional Hanfu. The article first describes the characteristics of traditional Hanfu embroidery, and then studies the strategy of applying embroidery elements to modern clothing design, in order to break through the application of embroidery in traditional Hanfu, combine traditional craftsmanship with modern craftsmanship, and innovate on the basis of inheriting traditional embroidery characteristics. Modern clothing design to reflect the cultural connotation of modern clothing.