FLORAISON 花信 ｜ 花香气泡酒设计

花信，花开的信息，亦指花开时节，泛指女子在刚刚成年时期的青春年华。

据CBNData《2022年轻人群酒水消费洞察报告》显示，果酒/配制酒为主的低度酒最受年轻人的欢迎，尤其是女性，数据显示，66.9%%的女性更爱低度酒。

花信，针对年轻的都市女性在结束了忙碌的工作之后，下班回家或休息时，一人小酌或三五闺蜜好友相聚的场景，追求微醺、放松、休闲的状态，进行打造的一款花香味的低度气泡酒。

闲暇午后，花儿尚艳，微风拂过脸颊，难得的惬意与舒适，饮花信酒，感受花开最美好的时节。花信——传递更轻松、舒服、愉悦的饮酒体验。

FLORAISON

FLOWER TIME, ALSO REFER TO THE BLOOMING SEASON, IMPLYING THE YOUTH OF GIRLS WHO JUST STEP INTO ADULT.

CBNDATA'S "2022 YOUNG PEOPLE'S WINE CONSUMPTION INSIGHT REPORT" SHOWS THAT LOW-ALCOHOL WINE, MAINLY FRUIT WINE/MIXED WINE, IS THE MOST POPULAR AMONG YOUNG PEOPLE, ESPECIALLY WOMEN. THE DATA SHOWS THAT 66.9% OF WOMEN PREFER LOW-ALCOHOL WINE.

FLORAISON IS A KIND OF LOW-ALCOHOL SPARKLING BEER WITH FLOWER FRAGRANCE. IT IS DESIGNED FOR YOUNG URBAN WOMEN TO HAVE A DRINK OR GET TOGETHER WITH THREE OR FIVE GIRLFRIENDS WHEN THEY COME HOME FROM WORK OR HAVE A REST AFTER FINISHING THEIR BUSY WORK, AND TO PURSUE A SLIGHTLY TIPSY, RELAXED AND LEISURE STATE.

IN THE LEISURE AFTERNOON, WHEN THE FLOWERS ARE STILL BRIGHT, THE BREEZE BLOWS OVER THE CHEEKS, AMID IN IT IS A RARE COMFORT. DRINK FLORAISON, FEELING THE BLOOMING SEASON OF FLOWERS. 

FLORAISON — DELIVERING A MORE RELAXED, COMFORTABLE AND PLEASANT DRINKING EXPERIENCE.