悠然生 品牌案例

项目|PROJECT

悠然生

服务|SERVICE

品牌规划设计、包装设计

悠然生以“为腰椎健康而生”为口号，致力于让每一个用户都能摆脱【小问题】的束缚，过上更悠闲舒适的生活。产品提出“悠闲、轻快、无拘无束”的品牌概念，提取传统建筑上的花纹，并与鹤结合，通过中国传统的装饰图案体现文化价值。产品外形则以皮影戏的形象呈现。

With the slogan of "Born for lumbar health", we are committed to letting every user get rid of the shackles of "small problems" and live a more leisurely and comfortable life. The product puts forward the brand concept of "leisure, lightness and freedom", extracts the pattern of traditional architecture, and combines it with the crane to reflect the cultural value through the traditional Chinese decorative pattern. The shape of the product is presented with the image of shadow play.