民族品牌文化IP | 佛山祖庙与金城食品再造中秋文化

明清时期，佛山祖庙成为广东唯一列入官祀祭典的北帝庙宇。自明伊始。祖庙北帝已成为保家安邦的战神、福神，无往不胜、灵应显著，佛山祖庙受帝皇敕封为“灵应祠”尊享“春秋谕祭”,恪行“国朝祀典”。图中还原了每年农历二月十五和八月十五（中秋）的春秋谕祭吉日，灵应祠三门前立祭台，呈祭器，献祭品，旌旗飘扬，整个场面盛大肃穆，极尽威仪。

Through consulting the researchers of the museum and on-the-spot investigation, we learned that the historical Ancestral Temple Museum in Foshan, which is highly representative and artistic, is known as the “palace of oriental folk art” and the “palace of awesome architectural art in the Lingnan area (south of the Five Ridges)”. It is a local museum built with huge human resources and took a long time. At the current epidemic situation, many traditional folk activities cannot be held. Therefore, focusing on the "blessing" culture with the Ancestral Temple characteristics, the fashionable way will be the core of this visual design concept, which means to convey beauty and change the impression that traditional mid-autumn moon cakes are only specific food bonded with festival. In addition to being delicious, fashionable and interesting, mooncakes are worthwhile spreading.