悟空茶-包装设计

设计理念

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悟空茶以“0”为泛概念，主打“0”脂肪、“0”色素、“0”蔗糖的一款草本植物果茶。

说到悟空，我们第一印象就是中国神话小说《西游记》里面的孙悟空。

因此包装主画面设计以水墨方式诠释“0”的概念，以颜色来区分果茶口味。

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Design concept

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Wukong Tea is a kind of herbal fruit tea with "0" fat, "0" pigment and "0" sucrose as the universal concept.

Speaking of Wukong, our first impression is the Monkey King in the Chinese mythological novel Journey to the West.

Therefore, the design of the main picture of packaging interprets the concept of "0" in ink and wash, and distinguishes the taste of fruit tea by color.