盛耳〇掌心面馆

掌心面馆

CLIENT: 盛耳

YEAR: 2021

Palm Noo­dle House® is a freeze-dried in­stant noo­dle for young peo­ple, bring­ing them a healthy and de­li­cious noo­dle ex­pe­ri­ence. We take the cur­tain of the noo­dle shop as the su­per sym­bol of the brand, cre­ate the mind of the noo­dle shop, em­pha­size the qual­ity of the prod­ucts, and dis­pel the stereo­typed cog­ni­tion of con­sumers that in­stant noo­dles are un­healthy. At the same time, we have im­planted the con­cept of a 24-hour open palm noo­dle restau­rant: open 24 hours at any time to re­store the good taste of the noo­dle restau­rant, and based on this, we put for­ward the prod­uct su­per slo­gan "palm noo­dle restau­rant, good noo­dles do not close".

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掌心面馆® 是一款为年轻人打造的冻干方便面，为他们带来健康而又美味的食面体验。我们将面馆的布帘作为品牌的超级符号，营造面馆的心智，强调产品的品质，打消消费者对方便面不健康的刻板认知。同时我们植入了24小时不打烊的掌心面馆的概念：24小时随时营业，还原面馆的好味道，并基于此提出产品超级口号“掌心面馆，好面不打烊”。