Power X family IP

Client：powerx

Date：2020-2021

Design：core design、高木、 曹富贵、 小冰仔、 李子、 金旺

Concept：

Power X family是由core design出品，power X family是基于power X床垫量身打造的潮萌IP家族。IP的核心家族成员是由6只斑马组成。power X family 相信美好充足的睡眠可以让世界变得更好，他们积极阳光、乐于助人的生活态度，萌化人心的形象广受人类与自然界的喜爱。选用了斑马为设计原型是因为斑马身上的条纹可以防止蚊虫叮咬的作用，给消除人类的睡眠病，给人类创造了一个安心舒适的睡眠环境，睡的更好。这也是 power X family IP设计的的故事背景来源。Power X family具备了消除睡眠病，让人睡的更好的使命，所以我们为Power X family每一个角色树立了鲜明的性格特点和有趣的角色设定，让表达更有感染力，使IP的故事背景和角色个性更加立体，也为日后的延展有根可循。

Power X family is produced by core design, power X family is a trendy IP family tailored based on power X mattress.The core family of IP consists of six zebras. The power X family believes that a good and adequate sleep can make the world a better place, they are positive, sunny,A helpful attitude towards life and a cute image are widely loved by humans and the natural world.The zebra is selected as the design prototype because the stripes on the zebra can prevent mosquito bites, eliminate human sleep sickness, and create a safe and comfortable sleeping environment for human beings to sleep better. This is also the source of the story background for the design of the power X family IP. Power X family has the mission of eliminating sleep sickness and making people sleep better, so we have established distinct character characteristics and interesting character settings for each character of Power X family, making the expression more contagious and making IP’s The background of the story and the personality of the characters are more three-dimensional, and they also have roots for future expansion.

·版权为powerX所有，以下内容均为设计交流分享；

·以下方案包含过程稿件，最终设计方案以powerX发布为准。