昆药集团儿童牙膏|卡通含氟|小清新可爱牙膏包装设计

DESIGN PROJECT|昆药集团·防龋健齿儿童牙膏

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DESIGN GROUP|同道设计

创意总监：张博

执行设计师：Lee

插画师：李广

文案：Bella

效果图：小鱼

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PRODUCT ANALYSIS|品牌背景

昆药集团旗下儿童牙膏系列，为了拉近与小朋友的亲和力，我们用了IP的方式，把专业的昆药的K博士融入，让小朋友爱上刷牙，也有对科学的敬畏，也有对卡通的喜爱。整体排版也具有呼吸感，活泼清爽。

For the children's toothpaste series under Kunming Pharmaceutical Group, in order to narrow the affinity with children, we used the IP method to integrate the professional Dr. K of Kunming Pharmaceutical, so that the children could love brushing their teeth, have awe of science and love cartoons. The overall typesetting also has a sense of breathing, lively and refreshing.