无限波丨企鹅IP形象设计

项目名称 丨 星仔IP形象设计

项目内容 丨 IP形象/ VI设计

阅畔星禾(Galaxy reading)是一家极富想象力和创造力，便捷的特色共享书店。采用当下自主借阅和共享阅读的方式，主要为4-15岁孩子提供图书服务。2020年9月，全国第一家阅畔星禾共享书店在郑州正式开业，其旗下有阅畔星禾书店、星仔生活文创等品牌，据2021年6月阅畔星禾书店官网信息显示，在城市拥有超过2000活跃会员。

本次无限波实验室以阅畔星禾品牌名出发，由“星河”概念引出地球上最纯净之地南极的特有物种——企鹅，作为品牌IP角色形象。同时在造型元素上融入品牌的行业特征【书籍】概念，为品牌打造一个具有专属个性且富有极强识别度、差异化的企鹅——星仔。

GALAXY READING is an imaginative and creative, convenient and characteristic sharing bookstore. Using the current method of self-borrowing and shared reading, it mainly provides book services for children aged 4-15. In September 2020, the first GALAXY READING Shared Bookstore in China was officially opened in Zhengzhou. It has brands such as GALAXY READING Bookstore and STARBOY Life Culture and Creation. According to the information on the official website of GALAXY READING Bookstore in June 2021 , has more than 2000 active members in the city.

This time, the Infinite Wave Lab started with the brand name of GALAXY READING, and introduced the penguin, the unique species of Antarctica, the purest place on earth, from the concept of "GALAXY ", as the brand IP role image. At the same time, the concept of the brand's industry characteristics [books] is integrated into the styling elements to create a unique and highly recognizable and differentiated penguin for the brand - STARBOY.

总监 / BO

设计 / RAY / 含笑

渲染 / 含笑

© 壹辉创意 & 无限波实验室 & 阅畔星禾

* 本案已注册版权，侵权必究，转载请私信获取授权，注明出处！