图文｜罗园春舍餐饮品牌 LOGO+ 设计 × 虫二设计视务所

Client：罗园春舍｜Luo’s Village

Date：2022.5

Design：Zhao Whenhow

Proposal Production：Zhao Whenhow

Artistic Director：Zhao Whenhow

_

Concept :

Luo’s Village specializes in a modified version of refined Huaiyang cuisine: Huaiyang cuisine is meticulous and exquisite, with a fresh and calm taste, suitable for both North and South. The founder, Mr. Luo, is a native of Yangzhou and now lives in Chongqing and is dedicated to spreading the culture of food in his hometown.

We took Yangzhou's garden and breakfast as the starting point of visual symbols, refined the window and circle base graphics, and after the first draft of 44 small samples of voting, finally decided on the 30th plan and designed part of the material design. During the trial period, the visual application of Luo’s Village was very effective and well received.

The logo and brand extensions are designed by Boundless Visual Lab®. The brand design is registered and copyrighted.

罗园春舍主打改良版的精作淮扬菜：淮扬菜是中国传统菜系之一，以本味本色为上乘，以妙契众口为追求，“和、精、清、新”的独特理念，使其成为开国国宴。菜品细致精美，格调高雅，口味清鲜平和，咸甜浓淡适中，南北皆宜。创始人罗总祖籍扬州，定居于重庆，以“早点·简餐·私厨”为切入点，致力于家乡美食文化的传播。在对方联系到我们之后，同处美食文化圣地的虫二设计视务所（淄博为鲁菜发源地与集大成者）倍受激励与鼓舞，誓为罗总的餐饮品牌贡献出一份自己的力量。

刘风诰《个园记》说：“广陵甲第园林之盛，名冠东南…容与文宴周旋，莫不取适其中。”园、文、宴的三位一体地鼎立起淮扬烹饪文化的特殊构架，其中园林是依托。在虫二设计视务所为罗园春舍所做的品牌标志设计中，我们以扬州园林及扬州早点作为视觉符号出发点，提炼出窗型和圆形，加以姓氏“罗”字点题，经过初稿的三大方向44个小样中双方的挑选与投票，最终敲定了第30号图文结合设计方案，并设计了开业前期刚需的物料延展设计，设计期间双方合作非常愉快，设计工作推进顺利。在试营业阶段，罗园春舍的视觉应用效果出众，广受客人好评，我们备感欣慰与鼓舞。

罗园春舍® LOGO 及品牌延展物料设计由虫二设计视务所® 设计出品。本品牌设计已注册加版权保护。