品牌设计 | 深圳雅邦朗悦国际酒店品牌形象全案策划
北京/平面设计师/4年前/199浏览
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品牌设计 | 深圳雅邦朗悦国际酒店品牌形象全案策划
关于酒店名称寓意,“雅”为高雅,高尚之意,自古便有“雅居”之说。“邦”为社稷,寓意着酒店致力于为亿万国人打造高雅、舒适的居住环境。朗月二字出自唐朝的一句古诗词,大意是我们眼前所见的都是美好的东西,希望酒店的客人都能够在明朗的月色中感受人间的欢喜。
“Yabang” and “Langyue” have special implied meanings in Chinese. In China’s ancient culture, there is “Yaju”, a place for the literati. “Ya” means “elegance and nobility” and “Bang” in ancient time is “Country”. This hotel is committed to construct an elegant and comfortable environment for guests. “Langyue” coming from an ancient poem in the Tang Dynasty implies beautiful things in the world, in order to entertain the guests with relaxing and beautiful space in the hotel.

Langyue · Yabang International hotel is located in Longgang District, Shenzhen City. The designer collected the front perspective lines of the hotel roof to combine the essence of architecture design with the logo design, reflecting the architectural characteristics of the origin of the brand. The elevated tower gives a feeling of soaring into the sky. The towering height and the extension of stable triangular structure bottom symbolizes lasting stable and remarkable enterprise, which reveals the determination to be a new symbol in the hotel industry. In addition, the initials “YBLY” of the hotel are integrated into the logo design. The soft radians design is used to increase the softness, which can better enhance the recognition.
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