「吉米Jimmy」婴幼儿辅食品牌

视觉部分全案设计丨Poppy

Whole case design

团队丨品牌部

视觉设计：poppy

文案部分：金金

三维渲染：poppy

品牌组织：蓝染

拍摄团队：成都团队

简介丨BRIEF

采纳了品牌logo名称——吉米。IP延续了品牌名字，同时后期品牌想做婚庆米，在东方的哲学文化中，“吉”即是“喜”，是如意、是好时辰，其汉字意义为：好，有利的，幸福的。

同时，品牌来自吉林。

吉林白城，30万亩黑色土地，全年日照3000小时，北纬45度黄金纬度，适宜的气候，无工业污染嫩江水灌溉，每一个条件，缺一不可，这才孕育出吉米品牌的完美谷物。

品牌IP形象是碗的设计，寓意宝宝吃饭香香，吉米愿每个宝宝都可以吃饭香香，身体棒棒。

Brief introduction

Adopted the brand logo name - Jimmy. IP continues the brand name. At the same time, the later brand wants to make wedding rice. In the Oriental philosophy and culture, "Ji" is "Xi", which is wishful and good time. Its Chinese character meaning is: good, beneficial and happy.

At the same time, the brand comes from Jilin.

Baicheng, Jilin Province, has 300000 mu of black land, 3000 hours of sunshine throughout the year, 45 degrees north latitude, golden latitude, suitable climate, no industrial pollution, Nenjiang River irrigation, and every condition is indispensable, which gives birth to the perfect grain of Jimmy brand.

The brand IP image is the design of the bowl, which means that the baby has a delicious meal. Jimmy wants every baby to have a delicious meal and have a good body.

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