平潭映象视觉全案设计 | 舞台剧

项目 | 平潭印象（Pingtan Impression）

“与海为伴，向海而生”

《平潭映象》是福建新鸿艺文化出品的首部旅游演艺作品。秉承杨丽萍高水平的艺术审美追求与艺术哲学呈现，以海坛历史人文和秀丽的自然风光为创作源泉。用纯朴、清新的舞蹈语言，生动表现了闽台传统文化风貌，展现了两岸共同的信仰源流与生态精髓，重唤“海丝情怀”。

设计结合文化特色，将“海丝情怀”融入到视觉设计中，一笔一划体现自然风情。“人类与海洋”和谐共生的神话感，将剧中非遗文化特色及唯美摄影作为背景，配合强视觉引导完成。

"To be with the sea, to be born to the sea"

"Pingtan Impression" is the first tourism performance work produced by Fujian Xinhongyi Culture. Adhering to Yang Liping's high-level artistic aesthetic pursuit and artistic philosophy presentation, it takes Haitan's history, humanities and beautiful natural scenery as the source of creation. With simple and fresh dance language, it vividly expresses the traditional culture of Fujian and Taiwan, shows the common belief origin and ecological essence of both sides of the strait, and recalls the "Sea Silk Feelings".

The design combines cultural characteristics and integrates "Sea Silk Feelings" into the visual design, reflecting the natural style every stroke. The mythical sense of the harmonious coexistence of "human beings and the ocean" takes the intangible cultural heritage features and beautiful photography in the play as the background, and is completed with strong visual guidance.