UPWOO brand design

Agency: THEQ Design

Director: Quentin

Deisgner: Quentin / Diedie / Nengneng / Kylan

3D design: Diedie

Motion design：Kylan

Project manager：Daisy

Strategy：Daisy/Quentin

UPWOO是2021年成立的年轻潮流休闲品牌，旨在用向上的力量将年轻人都能聚在一起，焕发出富有朝气的属于这个时代的能量。品牌主打露营、极限运动、赛车、高尔夫等户外娱乐休闲文化方式，强调一种聚集在一起、无拘无束、享受当下的生活态度。

UP是向上，上升，繁荣，更是一种不断进取的生活态度。在这个年代，每个人都在不断得探索着前进的方向，努力地追逐着理想中的未来，Z时代的潮流青年们身体和灵魂总有一个得在路上。

Upwoo is a young fashion leisure brand established in 2021, which aims to bring young people together with upward force and glow with vibrant energy belonging to this era. The brand focuses on camping, extreme sports, car racing, golf and other outdoor entertainment and leisure cultural ways, emphasizing an unrestrained and enjoy the current life attitude.

Up is upward, upward and prosperous, and it is also a kind of progressive life attitude. In this era, everyone is constantly exploring the direction of progress and trying to pursue the ideal future. The trend of Z era, young people's body and soul are always on the way.