香格里拉X金龙鱼中华寻味系列

香格里拉酒店的设计一向以富有浓厚亚洲文化气息的⻛格特征闻名于世。在这个项目中，我们将产品 主题制定为“中华寻味”，整个包装视觉设计也围绕这一定位展开，从而不同于常规的面⻝包装。 画面的灵感来自于著名的北宋时期的《清明上河图》，设计师将不同口味对应的地区如香港、上海、 重庆等地的独特⻛貌用一致性的⻛格绘制出来，并且大胆将画面与产品信息完全分开，以保持主视觉画面的完整性，而侧面产品识别则一目了然，艺术化的视觉形象更适合伴手礼这一定位。

Shangri-La's design has always been world-renowned for its stylistic features rich in Asian culture. In this project, we set the product theme as "Chinese taste", and the entire packaging visual design is also based on this positioning, which is different from the conventional pasta packagings.

The inspiration of the picture comes from the famous painting "Along the River During Qingming Festival" in the Northern Song Dynasty. The designer draws the unique style of the regions corresponding to different tastes, such as Hong Kong, Shanghai, Chongqing, etc., in a consistent style, and boldly combines the picture with the product information. It is completely separated to maintain the integrity of the main picture, and the product identification on the side is loud and clear at one glance. The artistic visual image is more suitable for the positioning of the souvenir.