《life space益生菌》拼贴动画——安戈力文化

1. BACKGROUND PROJECT

Life-space is Australia’s best-selling probiotic brand, for consumers in different stages of life development and production of high-quality probiotic brand, UGLY Life-space together to produce an interesting collage of animation, to protect your gastrointestinal health ~
Life-space是澳大利亚畅销的益生菌品牌，为处于不同人生阶段的消费者研发并生产优质的益生菌品牌，UGLY携手Life-space制作一篇有趣的拼贴动画，共同守护您的肠道健康~

2. STORYBOARD

Under the influence of factors such as long-term work pressure, irregular and non-nutritious Diet and drug abuse, as sensitive intestinal bacteria are suppressed, the unsuppressed bacteria take advantage of the opportunity to multiply, thus causing flora imbalance, that puts probiotics, long-term residents of the GUT, at risk. It disrupts the normal balance of the intestinal flora
长期伏案的工作压力，不定时不营养的饮食规律，滥用药物等因素的作用下，由于敏感肠菌被抑制，未被抑制的细菌便乘机繁殖，从而引起菌群失调，使得长期住在肠道里的益生菌“岌岌可危”。破坏了正常的肠道菌群平衡。
After maladjustment of Intestinal Flora, the intestine becomes sensitive and uncomfo

Probiotics enter the GUT, and in the process of destroying the harmful bacteria, the harmful bacteria either release more toxins than usual in order to survive, or change their metabolic pathways to produce new toxins to fight the probiotics while fighting the probiotics, can cause symptoms like constipation, diarrhea, and gas that are worse than before, what’s known in medicine as the hermetic extinction reaction. 20% of people who take probiotics have the hermetic extinction reaction, it usually goes away in a week or two and then moves on to physical recovery. The “Herschel extinction reaction”is essentially an improvement reaction.
益生菌进入肠道，在消灭有害菌的过程中，有害菌为了存活会释放比平时量更多的毒素，或者改变代谢途经生成新型毒素来对抗益生菌，而这些毒素在对抗益生菌的同时，会让身体出现症状加重的假象，如便秘，腹泻，胀气比之前更厉害等症状，医学上称之为“赫氏消亡反应”20%的人群服用益生菌会产生“赫氏消亡反应”，通常为1至两周就会消失，从而转向身体康复阶段。“赫氏消亡反应”本质上是一种好转反应。