广银鲜果园——水果品牌及店面形象

Brand丨品牌名称：广银鲜果园

Positioning丨品牌定位：严选每日鲜果 只为每一口的香甜

Brand slogan丨品牌Slogan：闭着眼睛选 颗颗都香甜

Address丨项目地址：山东·邹城市

广银水果是邹城市较大的水果连锁超市，随着经营发展、连锁店的扩张，品牌及店铺需要全面统一的形象升级。为此我们重新给客户定义品牌名称——广银鲜果园，“鲜果园”体现了水果品种齐全，新鲜、健康，就像顾客进入到果园当中。

我们都有相同的购物经历，在选购水果时会逐一挑拣，慢慢挑选。因此我们提出“闭着眼睛选 颗颗都香甜”的广告语。用广告语给客户一个购买指令——我们这水果不用挑都很好，给顾客正向信息、打消疑虑。

Guangyin fruit is a large fruit chain supermarket in Zoucheng City. With the development of business and the expansion of chain stores, the brand and stores need a comprehensive and unified image upgrade. For this reason, we redefined the brand name of Guangyin fresh Orchard for our customers. "Fresh orchard" reflects the complete variety of fruits, fresh and healthy, just like customers entering the orchard.

We all have the same shopping experience. When choosing fruits, we will pick them one by one and choose them slowly. Therefore, we put forward the slogan of "choosing each one with your eyes closed is sweet". Use the advertising language to give customers a purchase order - our fruit is very good without picking. It conveys confidence and dispels customers' doubts.