竹下 - UNDER THE BAMBOO

竹下是一个主打竹本的纸品品牌，竹子具有可再生性强且天然除菌，自带清香的特质。竹下想要传达给消费者的，不仅是环保清新的品质，还有一种干净利落的理性生活方式。

品牌的中文与英文排版基于自然融洽的考虑，将设计简化并强调为对品牌名称和品类描述，突出重要的信息内容。通过对竹子外形的提取，结合竹子特征进行线条的切割和调整，抛开繁杂的图形装饰，以此达到醒目的设计效果。

Zhusha is a main bamboo paper brand, bamboo has strong renewable and natural sterilization, with fragrance characteristics. What Takeshita wants to convey to consumers is not only the quality of being green and fresh, but also a clean and rational way of life.

The layout of the brand in Chinese and English is based on the consideration of natural harmony. The design is simplified and emphasized to describe the brand name and category, highlighting the important information content. By extracting the shape of bamboo, cutting and adjusting the lines combined with the characteristics of bamboo, throwing away the complex graphic decoration, in order to achieve eye-catching design effect.

DESIGNER: Xu Ye

YEAR: 2022.6

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