与风作伴 · 帆船运动品牌 I Chin

服务丨SERVICE<br>标志设计/VIS识别<br><br>设计执行丨DESIGN<br>Chin<br><br>项目背景<br>-<br>WINDSPEED，是一家主研帆船产品的水上运动公司。通过赞助举办帆船赛事将帆船运动本身的浪漫，借由品牌带给更多的人，鼓励有活力的年轻人与风作伴，踏浪而行。为此我们决定从logo出发，回归帆船运动本身的魅力，以风作为载体，增加了动态的形式来传递一种动态的势能，强调运动的过程，鼓励有活力的player们去享受与风作伴的感觉。<br><br>-<br>WINDSPEED is a water sports company specializing in sailing products. By sponsoring international sailing events, we will bring the romance of sailing itself to more people through the brand, and encourage energetic young people to accompany the wind and ride the waves. For this reason, we decided to start from the logo and return to the charm of sailing itself, using the wind as the carrier, adding a dynamic form to transmit a dynamic potential energy, emphasizing the process of movement, and encouraging energetic players to enjoy the company of the wind. a feeling of.