《利德集团宣传片》MG动画——安戈力文化

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上海/动画师/3年前/1797浏览
《利德集团宣传片》MG动画——安戈力文化
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安戈力
电力是我们日常生活中的必需品,少了它,哪哪都施展不开。公司无法正常上班、工厂无法正常运作、日常生活的方方面面都会受限。这不,UGLY携手利德集团来喽,一站式解决用户的用电难问题,不只帮你省钱,还能帮你省心。
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTMy) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
—Client / 出品方
利德集团
—Project name & type/项目名称&类型
利德集团宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年1月30日
—Production cycle / 制作周期
30 days
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTM2) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTQw) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
1. BACKGROUND PROJECT

Electricity is a necessity in our daily life, without it, nowhere can be used. Companies can’t go to work, factories can’t function, and every aspect of daily life can be limited. No, UGLY joins hands with Lide Group to solve the user's difficult electricity problem in one-stop, not only saving you money, but also helping you worry.
电力是我们日常生活中的必需品,少了它,哪哪都施展不开。公司无法正常上班、工厂无法正常运作、日常生活的方方面面都会受限。这不,UGLY携手利德集团来喽,一站式解决用户的用电难问题,不只帮你省钱,还能帮你省心。

2. STORYBOARD

The designer positioned the element design in the hand-painted style, the characters are simple, intuitive and three-dimensional, the scene architecture is three-dimensional and visualized, and the operation of the mobile phone applet is visualized. This series of collocations make the animation effect the best. At the same time, the color scheme of the entire animation is dominated by blue with a strong sense of technology, with green and orange as embellishments, and the colors are rich a
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《利德集团宣传片》MG动画——安戈力文化(图ZMzEzNzM5ODI4) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
The opening introduces a time-lapse animation of building construction. A person stands on the side of the road and looks at the building. The character touches the back of his head with a puzzled look. . Entering the business hall, the customer service explained one by one with the process sheet, garbled characters appeared on the character's head, and the screen transitioned to the exterior scene. Outside the door of the business hall, someone was handling the business. do not know. A few business cards floated out of the screen, pulled back, and the protagonist was communicating with the person on the business card. The protagonist looked left and right, and touched the back of his head. The characters are flipping through the address book and are very confused. There are several workers installing electrical boxes outdoors. The back of the protagonist looks at them and sighs at the same time. Time passes, the sun and the moon rotate, and the characters gradually become depress
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM1MDE2) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
3. CHARACTER SETTING

In the design, the characters such as the protagonist, customer service, designer, engineer, etc., are identified through simple and clear elements. When displaying the functions of the applet, use data, tables, line charts, etc. to display, so that users can intuitively understand the whole process of operation.
设计中将主人公、客服、设计师、工程师等等人物形象,通过简单明了的元素,点明其身份。展示小程序功能时,运用数据、表格、折线图等等形式展现,让用户直观了解操作全过程。
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTQ0) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTQ4) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
4. CAMERA VOICE DESIGN

The animation starts with the characters' troubles about electricity management. A series of procedures in the early stage left the characters confused. Time passed. Other companies have started work normally, but they are very troubled because they can't use electricity for a long time. Then, with the power mini program of Lide Group, one-stop solution to the troubles, you can check the project progress in real time with your mobile phone, saving time, effort and worry.
动画从人物对于用电办理的烦恼入手,前期一系列的走流程,让人物一头雾水,时间流逝,别的公司都已正常开工,但是自己迟迟用不上电,十分烦恼。而后有了利德集团的办电小程序,一站式解决了烦恼,用手机就能实时查看项目进程,省时省力又省心。
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTUy) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTU2) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
The protagonist is constantly running around in various business halls, looking for social intermediaries to reduce the burden of electricity, but also worried that the price is not transparent and the quality is not guaranteed. Looking for the design, looking for the construction, staring at the civil engineering, running the site, after the busy work, the factory has been unable to use electricity for a long time.
主人公不停在各个营业厅奔波,找社会中介想减轻办电负担,又担心价格不透明、质量没保障。自己找设计,找施工,盯土建、跑现场,忙前忙后,工厂却迟迟用不上电。

The line drawing shows the effect separately
线稿图单独展示效果
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTYw) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
Comparison of line draft and scene display
线稿与场景展示对比效果
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTY0) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTY4) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTcy) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
5. SPECIAL EFFECTS
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTc2) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTgw) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTg0) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTg4) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
6. SPECIAL EFFECTS
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTky) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM0OTk2) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM1MDAw) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM1MDA0) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
7. ON SITE
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《利德集团宣传片》MG动画——安戈力文化(图ZMzA2MjM1MDA4) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
SISSI
—SPLIT MIRROR /分镜
MUZI
—CONCEPTION /元素设计
MUZI
—ORIGINAL PAINTER /原画师
MUZI
—MIDDLE PICTURE /中间画
MUZI
—SCENE TEACHER /场景师
MUZI
—COLOR SETTING /色定
MUZI
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
MUZI
—SPECIAL EFFECT /特效师
M PENG WANG
—CHECKER /动检师
WEIDONG ZHA M

9. UGLY INTRODUCTION
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《利德集团宣传片》MG动画——安戈力文化(图ZMzEzNzM5ODMy) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
国内很丑的一家公司图片,拥有独立IP安戈力(UGLY)形象,在业务上定位于国内MG动画制作生产工厂。图片取名于英文单词UGLY(丑的含义),公司Slogan“丑从未如此艺术”图片,展现安戈力作为艺术创作理念及核心,安戈力形象在IP授权、衍生产品合作极度受市场欢迎。
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month
安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,2014年成立至今服务600多个项目准时交付率高达92.6%,每个月能同步进行多达21条MG动画生产线
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
创立以来专注MG动画领域至今,影响力已经由厦门快速跨向北上广等城市,足迹也渐渐遍布世界各个角落。现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号。
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《利德集团宣传片》MG动画——安戈力文化(图ZMzEzNzM5ODM2) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
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《利德集团宣传片》MG动画——安戈力文化(图ZMzEzNzM5ODQw) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
如果您想委托新作品、查看案例作品集,或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目,或者兼职第二份工作加入我们创作,请告诉我们——我们很乐意听取您的意见。
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《利德集团宣传片》MG动画——安戈力文化(图ZMzEzNzM5ODQ0) - Motion Graphic - 站酷设计师安戈力原创素材 - 站酷ZCOOL
—电话/微信:

+ 86 15060780280

—官方抖音/新片场/站酷:

安戈力

—电子邮件/ QQ:

523638547@qq.com

—官方网站:

www.xmugly.com

—商务/培训/招聘/兼职/外协/联盟:

+ 86 15060780280

- 来访地址 :

总部:厦门湖里华昌路125号联发东南天地A202

华东:上海市静安区铜仁路229号东海SOHO21楼2112室

上海市宝山区高境三邻桥体育文化园16号2楼

华北:北京市朝阳区十里堡路1号171幢平房330号
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