ISDIN——新春限定款包装设计

春节是中国家庭一年中最重要的传统节日，因为疫情的影响,大部分家庭被迫分离。为了更好的开拓中国市场，拉近与中国消费者的距离，西班牙品牌ISDIN在春节期间在中国市场推出了本土化的创意新年套装。

我们找到最具中国大家庭的符号：围楼，我们把围楼里住着的世代同堂违和居住在一个土楼里的场景抽象画，构建出别有新意的产品场景，组合装三个产品打开后就像打开家门一样，门上挂着对联和魔术贴图形化 的喜鹊、锦鲤、鸳鸯的中国吉祥动物传递着三代人对爱情、亲情、幸福的向往与祝福。

整体设计采用可二次利用的设计思考，当所有礼品分享完后，外盒有开关控制灯带，起到夜灯的作用。让设计体现更人性与关怀的一面。

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The Spring Festival is the most important traditional festival of the year for Chinese families. Due to the impact of the Covid -19, many Chinese families have been forced to separate. Before the Spring Festival, in order to better develop the Chinese market, close the distance with Chinese consumers, Spanish brand ISDIN has launched a creative and localized New Year suit for Chinese market.

We found the most iconic Chinese family symbol: Hakka Earthen Building, we abstracted the scene of multiple generations of people living together in a Hakka Earthen Building to create an innovative product scene. When the three products in the set are opened, it is like opening a door, hanging on the door are Chinese couplets and graphic Chinese auspicious animals: magpie, koi carp and mandarin duck, which convey the yearning and wishes of three generations for love, affection and happiness.

The overall design adopts the idea that can be used again, when all the gifts are shared, the outer box has a switch to turn on the light which can acts as a night-light, hope to make the design reflect a more human and caring side.