卤味觉醒鸡胸肉干

⻧味觉醒是新锐肉类零⻝品牌，鸡胸肉干是其主打产品线。我们为⻧味觉醒建立了一套醒目而严格的视觉识别系统，包括色彩、字体、符号、版式及图形应用规则。在鸡胸肉干包装画面上，上半部分，品牌成为最重要的识别主体，下半部分，不同地域口味则对应了不同地区⺠族着装、不同动态的白羽鸡形象，并指向真实拍摄而⻝欲十足的鸡胸肉干图形，吸引消费者注意；正面撕口与背面都通过手绘画面与手写字体讲述了一只好鸡的故事，生动有趣的增强用户对产品品质认知，形成鲜明的品牌与产品识别。新包装助力⻧味觉醒从激烈的的线上线下竞争环境中脱颖而出，增⻓强劲。

product line. We have established a striking and rigorous visual identity system for Awakening Luwei, including rules for colors, fonts, symbols, typography and graphic application. On the packaging screen, in the upper part, the brand becomes the most important identification subject, and in the lower part, different regional tastes correspond to the images of white feather chickens with different national costumes and different dynamics, and point to the real shooting and appetizing chicken breast jerky graphics , to attract the attention of consumers; the front tear and the back both tell the story of a good chicken through hand-painted pictures and handwritten fonts, which vividly and interestingly enhances users' awareness of product quality and forms a distinct brand and product identification. The new packaging has helped Awakening Luwei to stand out from the fierce online and offline competition, with strong growth.