蕉颜Bioemo｜轻松有趣IP形象保健品牌设计|若非设计

BIOEMO is is a health brand that provides effective, convenient and accurate solutions for young women's face anxiety and other sub-health conditions. Traditionally, health food products tend to communicate with consumers in a strict "pharmaceutical" brand form. Considering that the users are mostly young women who were born after 1985 and after 2000, in terms of brand visual language, we hope to break through the routine and communicate with consumers in a relaxing, humorous and cheerful visual language rarely found in health care products.

Concerning the choice of the main IP image, we used plants and animals with symbolic characteristics as the IP images of different efficacy products according to the positioning of the product categories, such as "water lily" for sleeping products, "blueberry" for eye care products and "intestinal tract" for probiotic products. In addition, a series of IP derivatives are designed. We hope to bring confidence to young female users with a vibrant and optimistic brand experience.

蕉颜，一个针对年轻女性颜值焦虑等亚健康状态，提供有效,便捷,精准解决方案的健康品牌。传统的保健食品多以偏严谨的“医药感”的品牌形态与消费者沟通。而我们考虑到蕉颜的受众多为85-00后的年轻女性群体，在品牌视觉语言上，我们希望能突破常规，用保健品品类少有的轻松,诙谐而欢快的视觉语言与消费者产生共鸣沟通。

在主体IP形象的抉择上，我们根据产品品类定位的不同，用具有符号性特征的动植物作为不同功效产品的IP形象，例如助眠类产品的“睡莲”、护眼类产品的“蓝莓”、益生菌类产品的“肠道”，并进行了一系列的IP衍生品设计。我们希望用充满活力，乐观向上的品牌感受，给年轻女性受众带以自信满满每一天。